What is the winning business model of Google?

Google is one of the most popular search engine nowadays due to it is user-friendly functions. Beside Google that are many popular search engine such as Yahoo, Bing, and etc. Why most of the internet users choose Google?

Google try to be different from it competitor by simplified it main page. This can help to reduce the loading time of the page due to heavy graphic inserted. So, the user can enjoy speed loading of the page and get information that they searching faster.

Beside that, Google offer many features that wanted by most of internet user nowadays such as Blogger, Google Dictionary, Google Mail, Google Finance, Google Maps, Google News, Search With Google, Google Translator, Google Video and etc. With all this features, internet users can share, can communicate, get information, and an entertainment tools to them.

Moreover, Google make it friendly to user by having it special logo. The Google logo will change when there is a festival. For example, during Chinese New Year, the Google Logo modified to Chinese New Year theme. This can help to remind and inform the internet user what big day is going on around the world.

Furthermore, Google link all other business together by a simply click of search. We can access to any company website by typing the company name in the search bar. After few second, a list of suggestion will out then we just need to choose which one we looking for. If u have a new web site, you can pay Google to advertise for you or Google will auto detect you URL after few months.

As conclusion, Google is the successful because it know the weakness of it competitors, and understand what the internet users wants. So, Google can continue it success depend on it management for understand what internet users needs and wants and how powerful it can link all business and consumers together.

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What make Google so successful?

Google is undoubtedly the best search engine that exists and it has made our life whole lot easier. What make Google so successful? What marketing strategy had used by Google? Beginning from just a smart algorithm, Google has developed a totally new business model an it has become in a few years the world leading search engine, has developed winning applications as Google Earth, Google Video, Google Maps, Gmail, and is enjoying a huge success. Google, starting from scratch, has won the challenge against a giant like Microsoft and against the previous search engine market leaders Yahoo, Lycos, Altavista, Excite.
In November 2007, Google Inc. was the 5th biggest US company by considering stock market capitalization.In November 2007, Google shares had topped $700. Google stock market capitalization in November 2007 was $230 billion, in July 2008 was $170 billion. By comparison in July 2008 Microsoft stock market capitalization was $240 billion, General Electric market capital was $270 billion, Exxon stock market capitalization was $450 billion. The key question is: Why the Google Business Model is a winning Business Model? The answer is a complex one, and involves more factors. It's a mix of smart decisions, excellent marketing strategy, great advisors, highly innovative and risky business model, and great products.
These are the key reasons why the Google Business Model won first. Google had and still has a simple, clean, clear, minimalistic user interface. No frills, just the logo and the search box is easy and fast to load. And this was a key feature with the slow internet connections of the early years 1999 -2001 - while Yahoo and most of the other search engines were more like generalistic portals, full of confusion, full of useless features and useless links, full of annoying banner advertisements, heavy and slow to load. Google had a clear understanding on psychology of perception, and how the interaction eye/brain works, while the bigger competitors didn't. Bottom line is: If the user visits a search engine, what he wants to get is simply that: just a search engine. If the user wants a generalistic portal, he goes to a portal, not to a search engine.
Larry Page and Sergey Brin, the Google Executives, understood this, and this was what they delivered and made their users happy. Google had and has reliable search results (not always, but most of the time). Page and Brin's PageRank algorithm worked well. Google got good advice from VC's and from Wilson Sonsini Goodrich & Rosati. Larry Page and Sergey Brin have been advised and assisted from the beginning by John Doerr, VC Partner of Kleiner Perkins and by Wilson Sonsini Goodrich & Rosati, the leading law firm of Silicon Valley Insight on Google Business Model. Google introduced a smart, innovative and quite risky business model Adwords and the pay per click concept. The risk proved winning, and the innovative business model worked. Still today Adwords is the main source of revenues of Google Inc. In the following years, Google became a powerhouse with an impressive pipeline of new great products. Google Maps, Google Earth, Google Video, Gmail and slim revenues.